Using Hymn's trusted formula, and in close collaboration with PRIAMS, we developed a new brand architecture for the company that is designed to grow hand in hand with the company itself. This included an updated brand manifesto and an all-encompassing new visual identity, which helped the real estate developer shift its focus to national growth and sustainability company wide.
Strong and recognizable, the logo created by Hymn blends a hexagon, which embodies perfection, the spirit of work (like the cell of a beehive), and the concept of France itself, with the silhouette of a house, which represents not only PRIAMS' constructions, but also the concepts of family, security, and inheritance. The contrast found in the logo's rounded and angular edges is also reflected in the selected typeface, while the colour palette was inspired by some of nature's everlasting colours as an expression of sustainability. The powerful logo and harmonized colour palette created a set of visual guidelines for unifying the parent company with its sister brands, products, and service offerings.
The new brand signature in French, "le bien, immobilier", is minimalist yet powerful. The comma adds emphasis on "le bien", which can be translated to mean "good", "well-being", "property", or "something of value" in French, a unique play on words that covers both personal and familial well-being, while touching on concepts of property and sustainable construction. The graphic identity created by Hymn was brought to life digitally for the website, in print, and as signage for the interior and exterior of all PRIAMS agencies and offices.
