How do you evolve a beloved brand without alienating those who’ve supported it from the start? How do you reach new audiences without diluting your identity? Dr. Gab’s had to move away from the medical references — without denying its name. Keep the iconic glass logo, the color codes, the tone. But rethink them. Make the brand sharper, bolder, more accessible. Create space for each beer to have its own voice, while reinforcing the strength of the overall brand. A delicate balancing act:change, to endure.
