We began with the DNA. By immersing ourselves in the history, the stone, the symbols and the stories of the site, we uncovered what truly mattered: a form of contemporary medieval.
From this emerged a strong identity, as if carved into the castle walls themselves, inspired by the marks left in the stone over centuries.
A clear, living and durable graphic system. A custom typeface bridging two eras, medieval-inspired emojis, colors inherited from heraldry, a design system drawn from historical books. A visual language that plays with time. Today, Chillon asserts itself with clarity and confidence.
A branding faithful to its heritage, resolutely forward-looking—etched in stone, and in minds.
