Hand in hand with the family, Hymn immersed itself in the Château’s depths to reveal its essential lines. The result is a living, grounded, and singular identity. A seal inspired by old wax stamps, etched with the estate’s initials and a chestnut leaf — a tribute to the ancient tree guarding the entrance. A refined typeface, earthy tones, and a modular visual system that invites story and evolution. Today, Château de Luins doesn’t just host — it speaks, it shines, it brings people together.