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When an iconic Swiss brand puts on its sportswear

01 Context

RTS has been undergoing a complete visual rebranding that began in 2023 in partnership with Hymn, which has been rolling out across all RTS departments in incremental phases. This phase of the project involved reinterpreting and modernizing the brand’s sports programming for Sport Dimanche, Sport Direct and Sport Dernière. Every element of the programming had to be redesigned to reflect RTS’ new visual codes, including the studio set design, show jingles, video loops, infographics, and the intro/outro credits.

02 Challenge

This adaptation faced quite a few challenges. While a strong and unified visual proposal was required for the overall sports programming, each of the three broadcast shows needed its own unique take on the concept – a singular concept broken down into three, unique variants. There were two other requirements we had to take into consideration: our proposal had to work within the broadcast studio’s technical constraints, and we had to maintain a sense of continuity so that the new look and feel would be accepted by both long-time fans and new viewers.

03 Solution

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04 Credits

UPLOAD - Graphic design Biennial

Studio Life

Last weekend, we were thrilled to be part of the very first UPLOAD, a brand-new graphic design biennial!

Franck Jacquemettaz (Head of Art Direction at RTS) and Anthony Velen (partner & designer at Hymn) took the stage to share the creative journey behind the rebranding of RTS’s visual identity.

Highlight of the weekend 🪩 the project won the UPLOAD Award for Branding!

The jury praised the strength of the concept and the quality of the execution, couldn’t be prouder of the teams.

Huge thanks to the UPLOAD team for the invitation and warm welcome, and to all the inspiring people we met along the way ✨

Hats off to the Commune of Plan-les-Ouates and HEAD – Geneva for putting together such a great event that shines a light on contemporary graphic design and celebrates local creativity.

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UPLOAD - Graphic design Biennial