Hymn Rewind — RTS

RTS is a familiar and essential voice in French-speaking Switzerland. But in an increasingly fragmented media landscape, audiences needed to find their way more easily. Not to change everything. To make things clear.

A complex brief combining brand strategy, architecture and identity. A concept radical in its simplicity, perfectly aligned with RTS's positioning. A shared commitment to excellence, working hand in hand with in-house creative teams, and a result that's more cohesive, more modern.

In this Rewind, Frank Jacquemettaz looks back on this collaboration. How you rethink a public media brand, together.

Missed the Matignon Rewind? It's right here.