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FR
EN
Atelier Nova
RTS Couleur 3
RTS Tataki
BBAU
RTS Sport
Musée Suisse du Jeu
Matignon
RTS
INOVIL
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Hymn Design Sàrl
Rue de Lausanne 64
1020 Renens — Suisse

Téléphone
+41 21 311 30 05

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When an iconic Swiss brand puts on its sportswear
  • 01.
    Context
  • 02.
    Challenge
  • 03.
    Solution
  • 04.
    Credit
01 Context

RTS has been undergoing a complete visual rebranding that began in 2023 in partnership with Hymn, which has been rolling out across all RTS departments in incremental phases. This phase of the project involved reinterpreting and modernizing the brand’s sports programming for Sport Dimanche, Sport Direct and Sport Dernière. Every element of the programming had to be redesigned to reflect RTS’ new visual codes, including the studio set design, show jingles, video loops, infographics, and the intro/outro credits.

02 Challenge

This adaptation faced quite a few challenges. While a strong and unified visual proposal was required for the overall sports programming, each of the three broadcast shows needed its own unique take on the concept – a singular concept broken down into three, unique variants. There were two other requirements we had to take into consideration: our proposal had to work within the broadcast studio’s technical constraints, and we had to maintain a sense of continuity so that the new look and feel would be accepted by both long-time fans and new viewers.

03 Solution

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04 Credits

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Trouvez enfin le partenaire créatif de votre marque.

Tout premier instant de notre rencontre et pas le dernier

Hymn Design Sàrl
Rue de Lausanne 64
1020 Renens — Suisse

Téléphone
+41 21 311 30 05

Parlons de votre projet
hello@hymn.design

Rejoindre notre équipe?
joinus@hymn.design

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Linkedin
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