nunshen
– From tea to a contemporary
lifestyle brand

Context

nunshen gave themselves the unique goal of helping tea lovers evolve into true tea connoisseurs. Until 2017 the brand had almost exclusively been dedicated to B2B sales, and their gradual transition to B2C was the basis for a visual branding that would evolve at their pace.

Challenge

We worked side by side with the brand during this transition over the course of several years. We created and reinforced their visual codes over time, reflected in their ever-evolving packaging lines, communication channels, and most recently at point-of-sale.

Services
Strategy
Forward Thinking
Brand Identity
Printed Collaterals
Web Design
Environmental Design
Architecture
Advertising
Art Direction
Motion Design
Merchandising
Sound Design
Packaging Design
Product Design
Furniture Design