Context
nunshen gave themselves the unique goal of helping tea lovers evolve into true tea connoisseurs. Until 2017 the brand had almost exclusively been dedicated to B2B sales, and their gradual transition to B2C was the basis for a visual branding that would evolve at their pace.
Challenge
We worked side by side with the brand during this transition over the course of several years. We created and reinforced their visual codes over time, reflected in their ever-evolving packaging lines, communication channels, and most recently at point-of-sale.
Services
Strategy
Forward Thinking
Brand Identity
Printed Collaterals
Web Design
Environmental Design
Architecture
Advertising
Art Direction
Motion Design
Merchandising
Sound Design
Packaging Design
Product Design
Furniture Design
Milestones
- Set the brand apart from the competition
- Improved the customer experience
- Unified the brand identity
- Expanded B2C business operations and online sales
- Created a custom branded universe to effectively resonate with key target audience
- Opened a brick and mortar location that offers an in-person brand experience and sales
- Highlighted the brand's high-quality products and exclusivity
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Hymn Design Sàrl
Rue de Lausanne 64
1020 Renens — Switzerland