nunshen
– From tea to a contemporary
lifestyle brand

Context

nunshen gave themselves the unique goal of helping tea lovers evolve into true tea connoisseurs. Until 2017 the brand had almost exclusively been dedicated to B2B sales, and their gradual transition to B2C was the basis for a visual branding that would evolve at their pace.

Challenge

We worked side by side with the brand during this transition over the course of several years. We created and reinforced their visual codes over time, reflected in their ever-evolving packaging lines, communication channels, and most recently at point-of-sale.

Services
Strategy
Forward Thinking 
Brand Identity
Printed Collaterals
Web Design
Environmental Design
Architecture
Advertising
Art Direction
Motion Design
Merchandising
Sound Design
Packaging Design
Product Design
Furniture Design


NUN_Portfolio_01-min
NUN_Portfolio_031
NUN_Portfolio_03-min
NUN_Portfolio_05-min
NUN_Portfolio_07-min
NUN_Portfolio_029-min
NUN_Portfolio_08-min
NUN_Portfolio_09-min
NUN_Portfolio_030-min
NUN_Portfolio_011-min
NUN_Portfolio_010-min
NUN_Portfolio_032-min
NUN_Portfolio_015-min
NUN_Portfolio_017-min
NUN_Portfolio_019-min
NUN_Portfolio_020-min
NUN_Portfolio_033-min
NUN_Portfolio_022-min
NUN_Portfolio_026-min
NUN_Portfolio_028-min
NUN_Portfolio_027-min
NUN_Portfolio_023-min
NUN_Portfolio_021-min

Milestones

  • Set the brand apart from the competition
  • Improved the customer experience
  • Unified the brand identity
  • Expanded B2C business operations and online sales
  • Created a custom branded universe to effectively resonate with key target audience
  • Opened a brick and mortar location that offers an in-person brand experience and sales
  • Highlighted the brand's high-quality products and exclusivity

Want to talk about your next challenge?
→ Let's get in touch

++

Hymn Design Sàrl
Côtes-de-Montbenon 6
1003 Lausanne — Switzerland

+41 21 311 30 05
hello@hymn.design
Instagram - Linkedin