Based in Geneva, liminal.studio is a small B2B consulting and training company. The company’s small team offers white glove strategic accompaniment for business managers and executives.
Hymn was tasked with creating branding that would convey the company’s leadership concepts in a professional and confidential context. Our challenge was to summarize and illustrate liminal.studio’s concepts without using any images or figurative drawings.
We developed a visual identity that revolved around typography (Studio Feixen Fonts) and colours: we designed symbols inspired by a compass and a stamp – clean, simple, and easily recognizable visuals – and developed a muted and understated colour palette that includes colours like anthracite, sage green and grey linen. We brought the company’s concepts to life through animated typography, designed for both static and dynamic (print and digital) communication materials.