Helvet
– When a lifestyle become a brand

Context & Challenge

What began as an idea to create a brand representation of “Luxury the Swiss way”, ultimately became the magazine Helvet, the younger brother of 30°, published by District Creative Lab.

Solution

We created a visual ecosystem to characterize the unique aspects of contemporary Swiss luxury. This came to life in both the visual and verbal identity of the Helvet brand: a symbol that united the federal cross and the hashtag, a sans serif font that was typically Swiss, and colour codes inspired by Swiss refinement and the country’s landscapes. This was followed with art direction and a layout design for the magazine built around our custom code and its natural yet contemporary aesthetic.

Services
Strategy
Forward Thinking 
Naming
Brand Identity
Brand Guidelines
Art Direction
Edition
Printed Collaterals
Web Design
Advertising
Merchandising
Packaging Design

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Milestones

  • Reinvigorated a magazine that was losing momentum
  • Created a Swiss luxury lifestyle brand
  • Attracted the highest tier luxury brands to advertise in the magazine
  • Enabled the brand to expand to other products and service offerings
  • Established official partnerships with Switzerland's top touristic cities

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Hymn Design Sàrl
Côtes-de-Montbenon 6
1003 Lausanne — Switzerland