Mediphy

Context & Challenge

Mediphy was founded in 1986 and is dedicated to supporting mobility through the rent and sale of medical and pharmaceutical supplies. Owned and managed today by the Pharmacie Populaire group, Mediphy needed a new visual identity to better communicate its values to the younger and more demanding clientele of today.

Solution

After undergoing a brand repositioning with Siltan (STICS Group), we built a new visual universe for Mediphy that reflected the brand’s values, vision and mission. The company’s new identity was designed to be simultaneously stable, soothing and mobile. The corresponding visual designs were applied to all digital and print touchpoints, including application for in-store elements.

Services
Strategy
Brand Identity
Brand Guidelines
Art Direction
Printed Collaterals
Web Design
Signage Design
Environmental Design
Advertising

Client
Mediphy

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Milestones

  • Reinvented a well-established brand to establish a better company profile
  • Responded to the needs of a younger customer base
  • Expanded the product range
  • Revisited the sales experience
  • Increased brand awareness

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1003 Lausanne — Switzerland

+41 21 311 30 05
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