Context & Challenge
Mediphy was founded in 1986 and is dedicated to supporting mobility through the rent and sale of medical and pharmaceutical supplies. Owned and managed today by the Pharmacie Populaire group, Mediphy needed a new visual identity to better communicate its values to the younger and more demanding clientele of today.
Solution
After undergoing a brand repositioning with Siltan (STICS Group), we built a new visual universe for Mediphy that reflected the brand’s values, vision and mission. The company’s new identity was designed to be simultaneously stable, soothing and mobile. The corresponding visual designs were applied to all digital and print touchpoints, including application for in-store elements.
Services
Strategy
Brand Identity
Brand Guidelines
Art Direction
Printed Collaterals
Web Design
Signage Design
Environmental Design
Advertising
Client
Mediphy
Milestones
- Reinvented a well-established brand to establish a better company profile
- Responded to the needs of a younger customer base
- Expanded the product range
- Revisited the sales experience
- Increased brand awareness
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Hymn Design Sàrl
Rue de Lausanne 64
1020 Renens — Switzerland