Context & Challenge
Mediphy was founded in 1986 and is dedicated to supporting mobility through the rent and sale of medical and pharmaceutical supplies. Owned and managed today by the Pharmacie Populaire group, Mediphy needed a new visual identity to better communicate its values to the younger and more demanding clientele of today.
After undergoing a brand repositioning with Siltan (STICS Group), we built a new visual universe for Mediphy that reflected the brand’s values, vision and mission. The company’s new identity was designed to be simultaneously stable, soothing and mobile. The corresponding visual designs were applied to all digital and print touchpoints, including application for in-store elements.