Sageco has offered, for more than ten years, a service for accounting and salary management for companies and temporary employment agencies. Sageco allows professionals in a company to focus on their core business, and leave the accounting and paperwork to the specialists. A clear and simple strategy. This simplicity and pragmatism was neither reflected in the range of services offered or in the visual identity of the brand.
A study of products and the visual identity was conducted in parallel. A collaboration with both partners, has enabled the development of packages for contracts for the long term and three products for the short term.
The visual identity had to move with the same simple idea, but keeping some of its original features. The coloured block has been removed, typography updated, keeping its original style, the colour has been simplified from a Pantone colour to a simple Magenta. The three dots turned into a single one, changing and adapting to the needs and supports.