Nunshen. From tea to a contemporary lifestyle brand.
Nunshen gave themselves the unique goal of helping tea lovers evolve into true tea connoisseurs. Until 2017 the brand had almost exclusively been dedicated to B2B sales, and their gradual transition to B2C was the basis for a visual branding that would evolve at their pace.
We worked side by side with the brand during this transition over the course of several years. We created and reinforced their visual codes over time, reflected in their ever-evolving packaging lines, communication channels, and most recently at point-of-sale.